On October 10, 2025, Haruna Shiga, CEO of BeLiebe Inc. , the company that operates EggU, won the Grand Prize at the Kansai New Business Awards 2025, sponsored by the Kansai New Business Council (Kansai NBC).
Kansai NBC New Business Awards Official Website
This award is a leading entrepreneurial recognition event with a 37-year history. It is open to companies, organizations, managers, and students in the Kansai region who are developing or planning new businesses that are original and marketable. The awards comprehensively evaluate the businesses and business plans of these businesses and recognize outstanding initiatives.
Shiga introduced "EggU" (an egg testing kit and online counseling service with experts), explaining that the service helps women prepare for pregnancy and optimize their career advancement by providing personalized support tailored to their individual needs, from testing to life and career planning.
Regarding this award, Shiga said:
"We are extremely pleased to have achieved the Grand Prix award, a dream we have had since our founding. It is most encouraging to know that our efforts, centered on Evidence Based Healthcare (EBH), have been recognized as having the potential to contribute to solving global social issues. We will continue to take on new challenges, with gratitude in our hearts to everyone who has supported us."
He commented,
