📝Writer and CEO Haruna Shiga
Numbers and data alone do not move people's hearts.
However, the act of "knowing" your own body certainly has the power to change your life.
We are not selling test kits, but rather providing "convincing and confident about your uncertain future through evidence."
We would like to convey this feeling more carefully and in our own words.
- That's why I started Inside EggU.
1. Introduction: Why Start Inside EggU?
Since launching EggU, many people have asked me, "What kind of test is this?"
Of course, one explanation is that hormone levels are measured to estimate the number of eggs left in the body.
However, EggU is not just a "test kit."
What we really want to deliver is the confidence that, in the face of many uncertainties about your future, you have made decisions you can be satisfied with .
That confidence is not something that can be given to you by someone else, but something that you must find within yourself.
EggU was created to provide that opportunity.
Inside EggU is a place to share this passion through behind-the-scenes development and the words of our members.
What do we believe in and what do we value?
Here we would like to convey the "heart" of EggU , which cannot be conveyed through numbers, news, or press releases alone.
2. EggU wants to deliver "confidence" rather than "numbers"
The indicator of ovarian reserve, AMH, is very simple in the sense that it indicates the hormone concentration in the blood.
However, the moment you get that number, each person will feel differently.
Some people feel relieved, others feel anxious.
EggU's goal is to accompany students in deciding how to accept and live with the results.
For example, knowing your current situation makes it easier to think about future choices.
You can take action by researching or talking to a senior colleague about an option that has been in the back of your mind.
It's a good opportunity to start a discussion with your partner.
It can give you something to talk about with your boss about your concerns about career challenges and life events.
Or, you will be able to confidently choose to "pending" on a decision and not yet deciding.
AMH is not just a number, it is a tool that helps you take control of your life.
How you use it is entirely in your own hands .
EggU wants to accompany you both scientifically and emotionally so that you can take that step with confidence .
3. “Confidence” is not something that can be given to you by someone else.
I have always thought that when women who want to work hard at their jobs think about their careers and life plans,
I have seen many moments when it becomes difficult to see what you really want to do .
The expectations of the workplace, the atmosphere around us, the "common sense" of the world -- we are pressured by these external voices,
There are many people who leave their own will behind.
But true confidence doesn't come from other people.
With an understanding of scientific knowledge and social mechanisms,
Being able to say, "This is the situation I'm in now, so this is what I want to do" is what EggU aims for: "Satisfaction and confidence in your uncertain future, gained through evidence."
To do this, you first need to "know" your own body .
Knowing the state of your body can be a little scary.
However, we believe that understanding your own body is very important as it allows you to make more accurate choices and is the first step in determining your priorities in life .
4. The challenge of connecting science and emotion
EggU wants to be a brand that is honest to science while also being considerate to people's feelings .
The world of science tends to be discussed in terms of "right or wrong."
However, we value the fluctuations that exist in between.
The team includes a variety of experts in medicine, research, design, and career support.
Although each has a different perspective, they all share a common goal of "thinking about people."
Communicating science in a way that is relevant to future choices and everyday lifestyles. We will continue to explore what is needed to achieve this.
5. Inside EggU's vision for the future
Inside EggU is a place where people who work at EggU speak in their own words.
Researchers, medical professionals, developers, designers, corporate members, and users,
From their respective perspectives, they will talk about topics such as "science," "medicine," "their own future," and "the future that EggU will create."
We hope that each story born here will lead to someone's "confidence."
So that women in society can be proud and confident in the choices they make.
Rather than adjusting your career, life, and physical time to someone else's values,
To create an era where people can make their own decisions with confidence.
EggU is not a company that sells test kits.
We are taking on the challenge of creating a new way of life called "biocarrier."
Making science easier
Make your career more flexible,
And make "knowing" a more positive choice.
That's why I decided to start Inside EggU.
📝Writer and CEO Haruna Shiga
After conducting research in medical life sciences at the University of Tokyo, she became aware of the current situation where research results were not reaching society, and decided to pursue a career in business. She joined P&G as a new graduate, where she worked as a buyer across a wide range of businesses, while also leading a gender equality promotion project. She felt that there were challenges in realizing career advancement as women's life stages change, and founded BeLiebe Inc. in 2021, working to develop a service that allows women to plan their life careers from a biological perspective through the social implementation of her research.